Kulesa PR has more than a decade’s experience delivering results for clients, focusing large companies’ efforts and putting smaller, lesser-known companies on the virtual map. Whether launching new technology, creating a category, breaking into established markets, or introducing a purely vertical play, Kulesa PR has the experience and creativity to tailor and deliver your message to the right audience. Read on for success snapshots from some of our favorite clients, past and present.

In November 2006, Borland Software announced plans to spin off its developer tools group as a separate organization focused exclusively on developers, while Borland put all its focus behind the Application Lifecycle Management business. In the months leading up to the announcement, Kulesa PR worked with Borland and its new entity, CodeGear, to establish a communications platform that would publicize CodeGear’s commitment to enhancing the productivity of individual developers and teams and prove to the world that it delivers the best developer products on the market.

Results: Kulesa PR and CodeGear collaborated on a number of initiatives to "bang the drum" for CodeGear, including successfully launching the first enterprise class IDE built on open source, JBuilder 2007, as well as helping to relaunch the famous "Turbo" brand. Kulesa PR supported these initiatives by issuing strategic press releases and developing creative media strategies around products, issues and CodeGear’s "All-Star" executive team. Collective PR activity resulted in hundreds of stories for CodeGear. Kulesa PR also played a significant role in helping CodeGear's JBuilder 2007 product win an InfoWorld IDE highly competitive comparison review with IBM Rational and Sun NetBeans.

GoldenGate Software and Kulesa PR have enjoyed a working relationship for over two years. The agency was initially brought on-board to increase visibility, evangelize transactional data management for the real-time enterprise, and elevate the technology’s value proposition to a broader business audience. The team meets these objectives through a comprehensive PR program that engages customers, drives thought leadership, and focuses on influential analysts and media.

Results: In close collaboration with GoldenGate’s marketing team, Kulesa PR has successfully launched a new product, GoldenGate Veridata, resulting in more than six stand-alone stories, and secured viewpoint articles in DBTA, DM Review, The Business Intelligence Journal, Connection Magazine, Teradata Magazine, and e-Commerce Times, among others. The team is currently focused on a new product launch, partner momentum and EMEA expansion, in addition to customer successes. Ongoing coverage has contributed to raising the company’s visibility, defining transactional data management (TDM), and attracting new partners and customers.

Teranode, the leading innovator of informatics software that empowers scientists to automate, manage, and unify experiment data and workflow for R&D, came to Kulesa PR in 2004 to gain visibility and develop press and analyst relationships in the biotechnology and life sciences sector. Two years later, Teranode has seen coverage in hundreds of publications and newsletters and exposure in several high-profile industry analyst reports, such as Gartner Group’s Hype Cycle for the Life Sciences report and multiple reports from Frost and Sullivan.

Recently, Kulesa PR helped Teranode promote its Semantic Web initiatives as an early innovator in this exciting new space that is expected to become mainstream within the pharmaceutical industry in the next 5 years. 

Results: Through Kulesa PR’s efforts, Teranode has been featured in major industry publications such as Scientific Computing, Bioscience Technology, and Genetic Engineering News, and secured an on-going bi-monthly column in Bio-IT World Magazine called “Science and the Web,” featuring Semantic Web innovator and Senior Director of Product Strategy for Teranode, Dr. Eric K. Neumann. Additionally, Teranode has received on-going exposure in leading industry analyst reports and has won several industry awards including Bio-IT World Magazine's Top 50 Life Sciences Firms and Red Herring’s Top 100 Innovators. The company also regularly shares its insights at highly esteemed industry events both the United States and in Europe.

mSpot, a mobile entertainment pioneer with roots in wireless technology brought Kulesa PR on board to launch the company and its flagship product, mSpot Radio, in April of 2005. mSpot Radio is a satellite-quality streaming radio for mobile phones. Kulesa PR implemented an aggressive campaign aimed at the consumer and business press to attract subscribers and quality partnerships with mobile carriers, movie studios, music labels and media corporations.

Results: mSpot has been featured in several high profile business publications such as Wall Street Journal, Business Week and Time and recognized as a leader in the mobile entertainment space. In addition, the coverage has led to lucrative content partnerships with trusted names such as CBS Radio, ClearChannel and National Public Radio.

Mercury Interactive wanted more consistent visibility among press and analysts, and brought Kulesa PR on board as an extension of the internal communications team. Conducting full service media, customer and analyst relations programs, Kulesa PR helped the company grow revenues from $20M in 1995 to $380M in 2002, and rise to the top of the industry. Building a close client/agency relationship, Kulesa PR worked directly with executives to cull company spokespersons and secure well-placed thought leadership articles in top tier publications like CNET and others. When Mercury acquired Freshwater Software, the company again tapped the agency’s expertise to help this small Colorado software company make a bigger splash.

Results: Kulesa PR maintained a consistent stream of press coverage for Mercury by meticulously following industry trends and providing comment on other industry news. When there was no “hard” news, Kulesa PR took advantage of external events, including holiday Web traffic and even the Super Bowl, to make news. Press coverage increased 60% during the agency’s tenure.

Seeking creative thinking with high-quality results, Compuware, a $2.3 billion software provider, formed a long-distance relationship with Kulesa PR in the spring of 2003. The agency was initially tapped to re-launch its enterprise development tool, OptimalJ, and gain mindshare in an already mature development tools market. Kulesa PR immediately went to work, planning a carefully orchestrated series of press activity around JavaOne, with executives on both coasts simultaneously unveiling survey results and new products to more than 40 target press and analysts. Ongoing one-on-one press briefings resulted in hits like this one in Computerworld.

Results: Kulesa PR applied PR strategy to capture new market share for Compuware, not only for OptimalJ, but for the company’s extended product lines as well. In the first year of re-launching OptimalJ, PR was responsible for a 600% growth in media clippings. Through a series of provocative executive-bylined articles and rolling thunder press releases, Kulesa PR successfully increased Compuware’s visibility and secured coverage with each new product launch.

Founded by several of AvantGo’s original founders in early 2003, Qurb brought Kulesa PR on board in the company’s early stages for collaboration. Kulesa PR introduced the company and its revolutionary anti-spam software to press and industry influencers at a time when the anti-spam software market was beginning to heat up. Recognizing that the product could stand up to any competitor, Kulesa PR and Qurb launched an aggressive product review campaign, with new waves of reviews hitting with each product rev.

Results: Kulesa PR introduced Qurb to PC Magazine, which honored the product with the PC Magazine Editors' Choice Award three years running (2003-2005), and PC Magazine Best of 2003. Qurb was widely recognized in every review for its effectiveness, elegance and ease-of-use. In conjunction with PR, Qurb managed to attract high-profile interest, and was subsequently acquired by industry leader Computer Associates in 2005.

A provider of application management appliances, nLayers approached KPR in “stealth” mode, seeking a PR agency to launch its flagship product and put the company on the map. KPR’s challenge was to introduce nLayers to the IT industry in a way that immediately established the product’s credibility within a highly competitive emerging technology market. KPR conducted a comprehensive perception audit, market analysis and positioning workshop to fine-tune and differentiate the company’s messages in a crowded market.

Results: KPR launched nLayers and its new flagship appliance to press and analysts via a high-impact national media tour, resulting in coverage in Optimize, Informationweek, Computerworld, eWeek, InfoWorld and Network World. KPR worked closely with industry analysts to continue to follow industry trends, competition and market perception, continuing to refine the company’s messaging. nLayers was recently featured in Network Computing’s September 2005 comparative review of BSM tools, where the company won “Best Value Award” for its price performance combination. nLayers was acquired in 2006 by EMC

For over five years, Kulesa PR partnered with AvantGo to evangelize the idea of the “Mobile Enterprise.” PR grew the buzz around the company’s popular mobile Internet service to establish the company as a pioneer in the modern untethered enterprise—at the same time working with press and analysts to build the mobile enterprise category, targeting key verticals including pharmaceutical, healthcare, sales and field force automation. When the company launched a product targeting pharmaceutical sales professionals, Kulesa PR delivered results in all of the leading vertical market publications, including this cover story in Pharmaceutical Executive.

Results: The 1998 company launch resulted in a media blitz with over 100 articles in the first 60 days. PR and word of mouth drove membership to 1 million prior to the purchase of a single ad, and to over 8 million members within 5 years. The agency collaborated on a video news release to show the “wireless web” to millions of business professionals, which was aired in more than 15 cities. KPR established AvantGo as a breakout company to watch with accolades including Fortune Cool Company, Red Herring 100, and Computerworld 100 Emerging Companies to Watch. With coverage in Pharmaceutical Executive, Health Data Management, FFA, CIO, eyeforpharma, and Sales Representative, AvantGo cracked its key verticals and became widely recognized as a leader in the “Mobile Enterprise,” subsequently leading to its acquisition by Sybase/iAnywhere.

TeaLeaf provides software that enables organizations to monitor their customers’ online sessions. Immediately, Kulesa PR saw a press opportunity to leverage customer stories as well as track peak online activity times and identify trends in the evolving online landscape, establishing TeaLeaf as an expert and pioneer in the online monitoring space.

Results: Kulesa PR went above and beyond technology trades to secure placement for TeaLeaf in its key vertical publications, including American Banker, (retail pubs, others). Exploiting a customer relationship in the financial services sector, for example, Kulesa PR successfully delivered this key vertical placement in American Banker.

Perceived as a niche player, eHarmony’s objective was to break into the top five dating sites and be included in industry roundups alongside Match.com and Yahoo! Personals. With a steady growth in copy-cat competition, eHarmony wanted to launch PR campaigns to drive new membership and increase quality exposure in national consumer, business and broadcast media. Kulesa PR began by brokering relationships with industry analysts at Nielsen/NetRatings, Jupiter and comScore, and arranging a CEO press tour with influential business reporters on both coasts.

Results: Kulesa PR worked closely with the eHarmony marketing team to brand Dr. Neil Clark Warren as “The Nation’s Relationship Expert” – national broadcast appearances during this time included CNNfn, CNBC Power Lunch, NBC Nightline, PBS National Nightly Business Report, CNN Headline News and CNN Saturday Night. A large media blitz around Valentine’s Day resulted in over 50 press clips, 17 broadcast mentions and 12 radio appearances. Kulesa PR leveraged company news, including the first industry patent, to garner coverage in Newsweek, Businessweek, Reuters, AP, USA TODAY, Forbes, Reader’s Digest, Time and The Wall Street Journal. eHarmony ultimately cracked the top 3 and top 5 category list of sites, and unseated the largest competitor dating sites in new subscriber sales and growth for 2004, as reported by independent analyst data, while eHarmony membership grew from 2 to 5 million in one year.