Kulesa Public Relations puts you and your business in the spotlight. Our executive team has worked with both Fortune 500 and new venture companies just out of the starting gate to enhance the corporate image and create distinctive messages the audience understands. By effectively mixing the full range of traditional public relations services with our own creative flair, we get you noticed in the right places, at the right time, with the right message.
Message Development—Kulesa Public Relations produces strong and provocative messages that are seen, heard—and remembered—by the target audience. We do this by combining grid-style positioning exercises with group brainstorming and a unique message testing methodology to ensure that we’re communicating messages that move your audience to respond. The result: communication platforms that are clear and full of impact.
Media Relations—(business, consumer, trade and vertical market press) Securing coverage takes more than communicating an organizations vision to the press—it takes knowledge of the space, media savvy and the ability to leverage relationships with key press to “cut through the clutter” and get your story published. With an average of more than ten years of media relations experience each, you can only imagine how many long-term relationships with key editors and reporters our executives have developed. Because we know how reporters think, what interests them and what bugs them, they not only listen to our ideas when we reach out to them, but they proactively turn to us for the facts.
Social Media Strategy—A strong social media strategy can really set your company apart from the competition, extend your thought leadership outreach and help you touch a broader audience. Our skilled team monitors blogs and user groups in your space and delivers opportunities for your response. We develop corporate blogging strategies to respond to industry trends and key influencers so that you become part of the influential online community. In addition to blogging, KPR makes sure to utilize other social media outlets, including search engine optimization for all of your outbound communications, podcasting, and RSS news feeds. Kulesa PR would work with you to capitalize on these emerging resources.
Product Launches—We have planned and executed on dozens of extensive press tours for companies of all sizes, across all industries, with particular expertise in enterprise software, mobile and consumer technologies. KPR works closely with its clients to create a customized launch plan, which encompasses activities that range from developing editorial messages to securing customer and analyst references to pitching and securing meetings. What’s our end goal? Simple. To get you noticed by some of the industry’s most influential press and analysts—and keep them focused on you.
Analyst Relations—Our analyst program is designed to help drive campaigns that affect your buyers and users and reach “influencers” who define your markets. Through a variety of vehicles, we help you decide what to tell analysts (and when) in order to leverage their influence to your maximum advantage.
International PR Support—To give our clients international reach, Kulesa Public Relations has established strategic partnerships with agencies in Europe and Asia-Pacific that share our philosophy and approach to PR. Today, these top-notch boutique agencies provide our clients with the very best representation available for enterprise software and consumer technology on a global basis.
EMEA
Asia-Pacific
Customer Programs—We understand the sensitivities surrounding customer-vendor relationships, which is why we work closely with you to identify and qualify success stories, while helping to educate potential spokespersons.
Speaker Programs—We develop in-depth speaking programs that help our clients build relationships with industry influencers and touch sales prospects. Speaking opportunity services include developing abstracts and biographies, submitting executive spokespeople for consideration, coordinating with client schedules to confirm strategic speaking engagements and handling logistics with show organizers.
Award Submissions—We nominate and submit clients for awards based on their areas of expertise or market focus. Our clients have been named among the ComputerWorld Top 100 Emerging IT Companies, The Red Herring 100 List, The Upside 100, Network World's Well-Connected Awards, The RealWare Awards, Crossroad's A-List Awards, ComputerWorld Smithsonian Awards, PC Magazine’s Editors’ Choice Award, and various publication best product awards.
Writing Services & Blogs—With an average of 15 years of journalistic expertise, our team understands editorial needs. We are committed to developing polished, powerful and succinct copy for print, broadcast and the Internet, and our guidelines are consistent: to be accurate, informative and compelling—whatever the target.
